CROCS, INC., Boulder, CO                    2006 – 2014

 

A leading global casual footwear Brand with distribution in over 90 countries and sales exceeding $1.1B.

 

• Chief Sales Officer

• Vice President, Global Sales

• Vice President Crocs Asia

 

Reported to the President and CEO, accountable for all global channels of commerce representing over $1.1B in sales. Led the development and implementation of strategies for all channels of distribution.

Direct reports included channel Vice Presidents, for e-commerce, retail and wholesale and VP of Customer Experience.  Lived and worked for years overseas, driving strategy, expansion and development in new markets.

 

• Led the process development for evaluating, tracking and growing wholesale doors, resulting in over 400 new doors in 2014.

 

• Revamped the wholesale compensation plan to drive key initiatives – increasing new accounts, revenue, and product placement resulting in a 20% improvement in pre-bookings.

 

• Led a company-wide collaboration to align all direct to consumer channels to create a consistent brand presentation in an omni-channel environment.

 

• Conceptualized and implemented a new pricing and discounting strategy and process.

 

• Evaluated and made sweeping changes to the European region, leading to expanding revenue and profit.

 

• Demonstrated results in the North American retail business by evaluating and improving process, leadership and structure.

 

• Expanded business into China, India, Korea, Taiwan, Thailand, Indonesia, and Vietnam, making it one of the most recognized footwear brands in Asia.

 

STATS CHIPPAC, SAN JOSE, CA            1999 – 2006

 

A leading packaging, test and backend service provider for the semiconductor industry.

 

• Sr. Sales Director

• Director of Technical Program Managers

• Sales Director

 

Reported to the Vice President of Sales, accountable for driving sales. Direct reports were 6 sales managers and 5 technical program managers. Worked in Singapore for 2 years, from 2000 – 2002.

 

• Developed strategy and a plan to secure business that resulted in a $10M increase in sales.

 

• Developed process, team and system for demand forecasting that lead to more consistent capacity planning and higher service levels.

 

• Instrumental in the recruiting top sales executives from competition. This new sales team drove STATS to become the fastest growing company in the industry.

 

• Coached global team of technical program managers to develop new programs and expand business with new customers.

 

OTHER PROFESSIONAL EXPERIENCE

 

BOND TECHNOLOGIES

Sr. Sales Director

 

KYOCERA AMERICA, INC.

Sr. Sales Director

 

COAST FEDERAL BANK

Loan Representative

 

FRIDEN ALCATEL

Product Manager